fatacquire fatacquire
Early access · app health reports for indie iOS devs

See what's holding your app back.

You built it to make money, but the data is scattered and the next move is unclear. fatacquire turns your metrics into a simple strategy: where the app is stuck, which initiatives are worth pursuing, and what to do next.

Grow it. Get it ready to sell. Or vet one before you buy.

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Read-only · free report · optional implementation help

Illustrative sample · Focus Timer RevenueCat + App Store Connect · 12 months
Confidence: medium
90-day goal: grow recurring revenue without increasing acquisition spend.
Revenue grew 4% in 90 days, but churn is absorbing most new subscriber growth.
Snapshot
€2,140MRR
412Paid subscribers
31%Trial to paid
9.2%Monthly churn
Needs attention
Monthly churn is 9.2%. At that rate, roughly 2 in 3 subscribers are gone within a year.
Refunds rose from 1.8% to 3.1% in six months. Check recent paywall and onboarding changes.
Priority initiatives (next 30 days)
Annual subscribers churn at one-third the monthly rate, but only 28% choose annual. Test an annual-first paywall.
Impact: high · Effort: low · Signal: 2-4 weeks
Compare retention and refunds before and after the recent paywall and onboarding changes. Reverse or test the change most tied to the spike.
Impact: high · Effort: low · Signal: 1-2 weeks
Not now
Do not scale acquisition yet. First reduce churn and provide acquisition-cost data so payback can be verified.
Indicative value
€41k – €58kBased on €18.7k trailing-12-month owner earnings. The range reflects high churn and missing acquisition-cost data.
Medium confidence because acquisition cost and product-usage data were not provided.
1

Connect read-only

RevenueCat, App Store Connect, and more. No passwords, no write access.

2

We analyze your metrics

We reconcile revenue, conversion, and retention to find the constraint holding growth back.

3

Get your report

Your main constraint, the priority initiatives for your goal, and what not to do yet.

From diagnosis to done

fatacquire tells you what to fix. movetheneedle.studio helps you fix it.

fatacquire · the report

A read-only diagnosis of your app: the state, the risks, and the priority initiatives for your goal. The report is free and delivered within 2 business days of access.

movetheneedle.studio · implementation (optional)

Hands-on help to design, build, and measure the actions in your report: onboarding, paywalls, pricing, analytics, and growth experiments.

Who handles your data

Read-only, and only what you choose to connect.

Read-only access

We see the metrics you connect. Never write access, never passwords. Revoke it in your dashboard any time.

What we store

Your submission and the metrics we read. We keep anonymized metrics to build aggregate churn, conversion, and monetization benchmarks. No passwords, no write access. Revoking access stops future reads.

Who's accountable

fatacquire is run by João Garcia. Hands-on implementation of your report is available through movetheneedle.studio.

Why isn't my app growing?

That's the core question. We reconcile new revenue against churned revenue and name the one constraint holding you back (acquisition, activation, conversion, retention, or monetization), then the next test to run.

What do I get?

A plain report: the state of your app, its top risk and opportunity, the three things to do next, and an indicative value range. The report is complete on its own. If you want help shipping its recommendations, movetheneedle.studio can implement and measure them.

Is my data safe?

Read-only always. Never write access, never passwords, and you can revoke access any time. We keep anonymized metrics to build cross-app benchmarks.

It's not my app, I'm evaluating one to buy

You usually can't see inside someone else's dashboards, so we run a human-led review from public App Store signals and our own research. Start it from the same form.